Good for their skin
• Only 99% water and aloe vera added
• No nasties – 0% perfume, chlorine and alcohol
• Kind to sensitive and Eczema prone skin
• Gentle and safe for newborns
• British Skin Foundation and Allergy UK approved
• Dermatologically approved
• Paediatrician and midwife approved
Good for their planet
• 100% plastic-free, 100% biodegradable and 100% compostable
• Made from FSC certified biodegradable plant fibres
• Not tested on animals
• Vegan and soil association approved
• Recyclable packaging
90% of wipes contain plastic. But not ours.
For too long, brands have sold plastic wipes without being honest about what they’re made of. That’s why we created Pura wipes. Made from sustainable FSC certified plant fibres, they’re fully biodegradable and compostable. So you can take on the big guys too and save the world, one wipe at a time.
We’re wiping out plastic wipes.
They clog up our sewers as Fatbergs, harm marine life and don’t biodegrade for over 100 years. Call us crazy but we don’t believe baby wipes should outlive babies. So we’re working to change the law and get them banned.
Our promise to you
We’ll always put you and your family first, and we’ll always make our eco products as affordable as we can. Promise.
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