The Multibank
Pura is proud to be the official wipes and nappies partner of The Multibank UK – a pioneering initiative founded by Gordon Brown to support families in crisis, while also reducing waste.
The Multibank brings together clothing, bedding, baby essentials, hygiene products and toys under one roof. Its model is simple but powerful: businesses have surplus goods, charities know the people who need them, and The Multibank connects the two.
We supply our wipes and nappies via a not-for-profit model with these essentials distributed through The Multibank’s growing network of donation hubs across the UK to families experiencing poverty and financial hardship.
With six Multibanks now operating across the UK and over 100 businesses involved, the initiative is growing, delivering hope, opportunity and practical support where it’s needed most.
Chester Zoo
Situated in our home city, Chester Zoo is a world-leading conservation and education charity dedicated to preventing extinction and protecting the natural world.
Chester Zoo’s supports over 3,000 species globally, leads 140 international conservation breeding programmes, works with partners in more than 20 countries to restore habitats and protect endangered wildlife, and influences environmental policy worldwide.
Our partnership is built on a shared mission to create a future where both wildlife and people can thrive. As part of our partnership, baby changing facilities across the zoo having been transformed with bright pops of Pura colours and messages encouraging parents to make small changes that can lead to positive choices for their families and the planet.