We demanda change!
We believe clean and toxin-free baby products, made more sustainably, should be available for all. And we're not alone.
Pura for skin
Pura totally chlorine free (TCF) products use plant-based and naturally-derived ingredients and never, ever any nasty toxins. So, our entire range is perfect for sensitive, newborn and allergy or eczema-prone skin.
Pura for the planet
Sustainability is in our DNA. We're a B Corp, Pura NappiCycle recycles over 60 million nappies* annually - and we're constantly striving to lower our impact and bring you the most sustainable wipes and nappies possible.
Pura for all
Our mission is to bring you the highest quality, natural and sustainable products that protect our children’s future without costing the earth. Affordable and convenient, we make it easy for all families to care for their babies and their planet at the same time.
We’re partnering with like-minded organisations to drive change
We’re changing the nappy cycle
Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.
That’s why we’re the only nappy brand to partner with NappiCycle, the complete nappy recycling service. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.
Thank you NHS
Babies aren’t (normally) born without the help of dedicated midwives and medical staff.
As a thank you for the amazing work they do with families, and in general, we are offering all NHS staff the chance to try Pura’s eco-awesome products at special rates. All NHS staff can buy the discounted Pura range via the NHS Staff Benefits website.
B means better business
Pura is now a certified B Corporation! This means we’ve been officially acknowledged for meeting the highest standards of social and environmental impact. In simple terms, we’ve been recognised as a brand using business as a force for good!
Meet Rebecca, Pura’s potty training expert!
Potty training is a major milestone in your baby’s life, that’s why we’re super excited to partner with Rebecca Mottram, a children’s nurse, author, and mum. Rebecca will be sharing her expert advice via the Pura blog and social media.
Listen up parents!
More than 40 adorable babies are featured in Pura’s playful educational campaign. Our mission, and theirs, is to spread the word to parents about harmful plastic in wipes, and to empower mums and dads to make better choices for their babies - and the planet they’ll inherit.
Wipes & nappies that'll make your baby proud
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