We demanda change!

We believe ‘eco-friendly’ products should be available for all. And we’re not alone.

Pura for skin

Pura totally chlorine free (TCF) products use plant-based and naturally-derived ingredients and never, ever any nasty toxins. So, our entire range is perfect for sensitive, newborn and allergy or eczema-prone skin.

Pura for the planet

Sustainability is in our DNA. With less plastic and more plant-based materials, our wipes and diapers are proven to meet the highest environmental standards every step of the way to your baby’s bottom.

Pura for all

Our mission is to bring you the highest quality, natural and sustainable products that protect our children’s future without costing the earth. Affordable and convenient, we make it easy for all families to care for their babies and their planet at the same time.

We’re partnering with like-minded organisations to drive change

We’re changing the nappy cycle

Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.

That’s why we’re the only nappy brand to partner with NappiCycle, the complete nappy recycling service. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.

Find out how

Thank you NHS

Babies aren’t (normally) born without the help of dedicated midwives and medical staff.

As a thank you for the amazing work they do with families, and in general, we are offering all NHS staff the chance to try Pura’s eco-awesome products at special rates. All NHS staff can buy the discounted Pura range via the NHS Staff Benefits website.

Learn More

B means better business

Pura is now a certified B Corporation! This means we’ve been officially acknowledged for meeting the highest standards of social and environmental impact. In simple terms, we’ve been recognised as a brand using business as a force for good!

LEARN MORE

Wiping out hygiene poverty

We are proud to support The Hygiene Bank, a grassroots charity helping families who live in poverty and cannot afford the basic products necessary to keep themselves clean. Pura is donating our plastic-free baby wipes to this worthy charity because we believe that nappy changing essentials should never, ever, be a luxury.

Each member of the Pura team will also spend a day volunteering in one of The Hygiene Bank centres in 2021. It’s something we can’t wait to do! Like the charity, we’re serious about inspiring change and building a brighter, cleaner future. Now. 

Listen up parents!

More than 40 adorable babies are featured in Pura’s playful educational campaign. Our mission, and theirs, is to spread the word to parents about harmful plastic in wipes, and to empower mums and dads to make better choices for their babies - and the planet they’ll inherit.