We demanda change!
We believe ‘eco-friendly’ products should be available for all. And we’re not alone.
We put babies first, with anti-allergy, organic ingredients and sustainable, biodegradable materials. So you’re protecting their skin and protecting their future too.
We believe being eco-friendly is no longer a luxury, but a necessity. And that we should all be able to look after our planet, simply by looking after our families.
pura for all
We’re here to empower everyone to protect the future of the planet today, with eco-friendly products that are affordable and accessible for all.
We’re partnering with like-minded organisations to drive change
We’re changing the nappy cycle
Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.
That’s why we’re the only nappy brand to partner with NappiCycle, the complete nappy recycling service. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.
Thank you NHS
Babies aren’t (normally) born without the help of dedicated midwives and medical staff.
As a thank you for the amazing work they do with families, and in general, we are offering all NHS staff the chance to try Pura’s eco-awesome products at special rates. All NHS staff can buy the discounted Pura range via the NHS Staff Benefits website.
Wiping out hygiene poverty
We are proud to support The Hygiene Bank, a grassroots charity helping families who live in poverty and cannot afford the basic products necessary to keep themselves clean. Pura is donating our plastic-free baby wipes to this worthy charity because we believe that nappy changing essentials should never, ever, be a luxury.
Each member of the Pura team will also spend a day volunteering in one of The Hygiene Bank centres in 2021. It’s something we can’t wait to do! Like the charity, we’re serious about inspiring change and building a brighter, cleaner future. Now.
It’s show time
With experts, health professionals, and all the top baby brands under one roof, baby and toddler shows are great for helping you get to grips with the world of modern parenting.
Pura is sponsoring the UK’s leading baby and toddler shows, and our friendly team will be on hand at the events to meet parents, share Pura samples and educate about the hidden plastics in baby wipes.
Wipes & nappies that'll make your baby proud
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