We demanda change!

We believe ‘eco-friendly’ products should be available for all. And we’re not alone.

We’re partnering with like-minded organisations to drive change

We’re changing the nappy cycle

Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.

That’s why we’re the only nappy brand to partner with NappiCycle, the complete nappy recycling service. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.

Find out how

Thank you NHS

Babies aren’t (normally) born without the help of dedicated midwives and medical staff.

As a thank you for the amazing work they do with families, and in general, we are offering all NHS staff the chance to try Pura’s eco-awesome products at special rates. All NHS staff can buy the discounted Pura range via the NHS Staff Benefits website.

Learn More

In trees we trust

Trees are not only lungs of planet, they’re also what our biodegradable wipes are made of (sustainably sourced ones, naturally). As such, we’re proud to work in partnership with Woodland Trust.

Together, we’re planting, protecting and restoring trees across the UK, as well as offering free tree dedications to Pura babies. So, simply by choosing Pura, you and your little one will be protecting British woodlands too.

Find out how

Our neutral stance

Sustainability is one of our core values. It’s Pura’s bold ambition to become carbon neutral in 2021 and we are in the process of becoming a certified B-Corp organisation to ensure we always meet the highest standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose.

We think we fit the bill! We’ll keep you updated on our progress.


Eco for all

Pura’s affordable range is all about democratising eco – giving every parent the chance to use sustainable baby products, regardless of their budget.

We’re gifting plastic-free wipes to the NSPCC to be handed out to vulnerable families at NSPCC centres throughout the UK. We’ll also be donating to support the NSPCC in their valuable work to prevent abuse, help rebuild children's lives and support families.

Listen up parents!

More than 40 adorable babies are featured in Pura’s playful educational campaign. Our mission, and theirs, is to spread the word to parents about harmful plastic in wipes, and to empower mums and dads to make better choices for their babies - and the planet they’ll inherit.

It’s show time

With experts, health professionals, and all the top baby brands under one roof, baby and toddler shows are great for helping you get to grips with the world of modern parenting.

Pura is sponsoring the UK’s leading baby and toddler shows, and our friendly team will be on hand at the events to meet parents, share Pura samples and educate about the hidden plastics in baby wipes.

Learn more

Wipes and nappies that’ll make your baby proud