We demanda change!
We believe ‘eco-friendly’ products should be available for all. And we’re not alone.
We put babies first, with anti-allergy, organic ingredients and sustainable, biodegradable materials. So you’re protecting their skin and protecting their future too.
We believe being eco-friendly is no longer a luxury, but a necessity. And that we should all be able to look after our planet, simply by looking after our families.
pura for all
We’re here to empower everyone to protect the future of the planet today, with eco-friendly products that are affordable and accessible for all.
We’re partnering with like-minded organisations to drive change
We’re changing the nappy cycle
Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop.
That’s why we’re the only nappy brand to partner with NappiCycle, the complete nappy recycling service. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries.
Thank you NHS
Babies aren’t (normally) born without the help of dedicated midwives and medical staff.
As a thank you for the amazing work they do with families, and in general, we are offering all NHS staff the chance to try Pura’s eco-awesome products at special rates. All NHS staff can buy the discounted Pura range via the NHS Staff Benefits website.
In trees we trust
Trees are not only lungs of planet, they’re also what our biodegradable wipes are made of (sustainably sourced ones, naturally). As such, we’re proud to work in partnership with Woodland Trust.
Together, we’re planting, protecting and restoring trees across the UK, as well as offering free tree dedications to Pura babies. So, simply by choosing Pura, you and your little one will be protecting British woodlands too.
Our neutral stance
Sustainability is one of our core values. It’s Pura’s bold ambition to become carbon neutral in 2021 and we are in the process of becoming a certified B-Corp organisation to ensure we always meet the highest standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose.
We think we fit the bill! We’ll keep you updated on our progress.
Eco for all
Pura’s affordable range is all about democratising eco – giving every parent the chance to use sustainable baby products, regardless of their budget.
We’re gifting plastic-free wipes to the NSPCC to be handed out to vulnerable families at NSPCC centres throughout the UK. We’ll also be donating to support the NSPCC in their valuable work to prevent abuse, help rebuild children's lives and support families.
It’s show time
With experts, health professionals, and all the top baby brands under one roof, baby and toddler shows are great for helping you get to grips with the world of modern parenting.
Pura is sponsoring the UK’s leading baby and toddler shows, and our friendly team will be on hand at the events to meet parents, share Pura samples and educate about the hidden plastics in baby wipes.
Wipes and nappies that’ll make your baby proud
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.