Discover our range
Made by parents
We wanted to give our babies the best possible start in life. When we couldn't find nappies and wipes that we could trust to protect their delicate skin, we created our own.
Pura gives all parents clean, safe and toxin-free baby products that are thoughtfully made. No compromise.
We're so proud to be changing the world, one bottom at a time!
Guy, Abi, Ezra and Enzo - Pura Founders
Our Awards
Loved by parents
The Pura Promise
Soft
To keep your baby comfy, our products are Cloud Soft and we use clean ingredients and materials to prevent rashes and protect the most sensitive skin.
Safe
Our range is totally chlorine-free with 0% toxins, perfume or parabens. Our certifications include Allergy UK, British Skin Foundation and EWG Verified.
Responsible
Pura is proud to be a certified B Corp. We also recycle nappies through Pura NappiCycle, balancing planet and profit is at the heart of what we do.
Blog posts
Pura's nappies are some of the softest and most absorbent that we've ever used. They kept my baby dry and comfortable, and I love that they're made with great materials including organic cotton and free from nasties.
— Helen, parent to Martha
Pura has clearly taken steps to improve traditional nappies without compromising on quality. This is a practical product that genuinely makes life easier for parents - and we love that it's done in such a considered, planet-friendly way.
— Jess, Judge & Organic Baby Product Specialist
The biodegradable wipes from Pura are fantastic. They're strong enough to handle any mess but gentle on my baby's sensitive skin. Plus, knowing they're allergy-friendly gives me peace of mind.”
— Heather & Damid, parents to Teddy