It's a timefor giving!

For every one-time purchase, or new subscription order placed through mypura.com in December, we'll donate wipes and nappies of the equivalent value to The Hygiene Bank.

Holy poops!We're recyclingnappies!

Pura NappiCycle - in partnership with Asda - is recycling nappies in the UK.

From changing bottomsto changing the world.

We’re a small family on a mission – to help other families make better choices for themselves and their world.

Certification
Eco Baby Wipes

Eco Baby Wipes

100% plastic-free. 100% biodegradable.

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Certification
Flushable Eco Baby Wipes

Flushable Eco Baby Wipes

100% plastic-free, 100% biodegradable. Accredited ‘Fine to flush’ by Water UK.

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Certification
Baby Nappies

Baby Nappies

High performance, low environmental impact nappies.

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Pura is the most accredited babycare brand on the market #Proud

  • British skin foundation
  • Suitable for eczema
  • Allergy uk
  • Not tested on animals
  • Made in britain
  • Soil association
  • Vegan
  • Pefc

Reviews

The babies are demanding a change, on TV!

It’s time to listen to your youngers. In our new TV advert, babies everywhere have found out that 90% of wipes contain plastic and don’t biodegrade for 100 years. The babies aren’t happy and now they’re working together to let the world know that it’s adults who need a change!

Dishing the dirt

Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…

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Born to take on the big guys!

Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!

Guy, Abi & Ezra's Story