Wipes and nappies that’ll make your baby proud
Switching to Pura is easy
Subscribe and save 20%
Choose your Pura products, sign up and sit back knowing you’ve saved 20%.
Choose how often
Different bottoms, different routines. Same goes for our deliveries.
Let’s face it, parenthood is unpredictable. So change your order or even cancel, anytime.
The babies are demanding a change, on TV!
It’s time to listen to your youngers. In our new TV advert, babies everywhere have found out that 90% of wipes contain plastic and don’t biodegrade for 100 years. The babies aren’t happy and now they’re working together to let the world know that it’s adults who need a change!
Dishing the dirt
Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…
Good for your baby
Good for the planet
Good for your pocket
Born to take on the big guys!
Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.