Now evensofter onmy botty!

Holy Poops!We're recyclingnappies!

We’re on a mission to recycle 1 million nappies* in our Bristol trial.

Baby wipesforsensitive skin

Soft but strong, these plant based, plastic-free wipes are gentle on sensitive and eczema-prone skin and the planet. 

Putting babiesand theplanet first!

Our wipes and nappies are gentle on their bottoms and their world. Discover why babies everywhere would choose Pura (if only they could talk).

Certification
Eco Baby Wipes

Eco Baby Wipes

100% plastic-free. 100% biodegradable.

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Certification
Flushable Eco Baby Wipes

Flushable Eco Baby Wipes

100% plastic-free, 100% biodegradable. Accredited ‘Fine to flush’ by Water UK.

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Certification
Baby Nappies

Baby Nappies

High performance, low environmental impact nappies.

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Pura is the most accredited babycare brand on the market #Proud

  • British skin foundation
  • Suitable for eczema
  • Allergy uk
  • Not tested on animals
  • Made in britain
  • Soil association
  • Vegan
  • Pefc

Reviews

The babies are demanding a change, on TV!

It’s time to listen to your youngers. In our new TV advert, babies everywhere have found out that 90% of wipes contain plastic and don’t biodegrade for 100 years. The babies aren’t happy and now they’re working together to let the world know that it’s adults who need a change!

Dishing the dirt

Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…

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Born to take on the big guys!

Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!

Guy, Abi, Ezra & Enzo's Story