Meet Pura's NewEco Nappy Pants!

When your little wriggler is on the move, make the change to our new, easy-on and eco-friendly nappy pants

Say hello to ournew eco bundles!

Now you can get all the planet-friendly, change-time essentials you need for your little bundle, in one convenient Pura bundle!

The babies are demanding that the government bans plastic wipes. For good. Will you sign our petition and join the wipe revolution?

From changing bottomsto changing the world.

We’re a small family on a mission – to help other families make better choices for themselves and their world.

The Purae-gift card

Our new e-gift card allows you to give a gift that’s purer for babies – and purer for their planet.

Eco Baby Wipes

Eco Baby Wipes

100% plastic-free. 100% biodegradable.

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Flushable Eco Baby Wipes

Flushable Eco Baby Wipes

100% plastic-free, 100% biodegradable. Accredited ‘Fine to flush’ by Water UK.

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Eco Baby Nappies

Eco Baby Nappies

High performance, low environmental impact nappies.

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Pura is the most accredited babycare brand on the market #Proud

  • British skin foundation
  • Suitable for eczema
  • Allergy uk
  • Not tested on animals
  • Made in britain
  • Soil association
  • Vegan
  • Pefc


The babies are demanding a change, on TV!

It’s time to listen to your youngers. In our new TV advert, babies everywhere have found out that 90% of wipes contain plastic and don’t biodegrade for 100 years. The babies aren’t happy and now they’re working together to let the world know that it’s adults who need a change!

Dishing the dirt

Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…

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Born to take on the big guys!

Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!

Guy, Abi & Ezra's Story