Happy 2nd Birthday Pura!

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We can hardly believe it - we’re turning two today! It’s been such an exciting 24 months of growth.

We’d love to share some of the fantastic milestones we’re celebrating today with you, our community, on our special day.  

First year


We were born in lockdown on 21st June 2020, bringing you an alternative to baby wipes that are harmful to the planet with our 100% plastic-free wipes and our Water UK certified fine to flush, flushable wipes.

In November, we launched our eco-friendly nappies! The perfect partner to Pura’s wipes, our nappies were created to provide parents with an eco-friendly alternative that doesn’t compromise on performance, bottom comfort or value for money.

In early 2021, Pura’s 100% plastic-free wipes and our high performance, low eco impact nappies got Mumsnet approval!  

Around the same time we were thrilled to receive an average 5-star Trustpilot rating for our excellent levels of customer service. We’re so glad that you love what we do!

Year two

As we approached our 1st birthday, we calculated our carbon footprint, reduced and offset it, to play our part in the fight against global warming. This gained us Carbon Neutral status – and we are the first baby brand, globally, to achieve this certification.

In early 2022, we received £4.25m investment from Maven Capital partners. Maven’s investment and expertise is helping us scale up to the next level in 2022.

Baby in nappy pants surrounded by nappy pants packs

March saw the long awaited launch of our Eco Nappy Pants, which you'd been requesting since we launched our popular eco nappies. 

In April, we celebrated our first in store launch with supermarket giant Asda. This makes our eco-awesome brand more even accessible and allows a lot more parents to make the small changes which will, collectively, have a big impact on the future of our planet. Look out for Pura in more of your favourite stores in 2022.

This is just a small snapshot of what we've achieved. And there's still much work to be done! Every day, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade.

Recycled nappies

That’s why we became the only nappy brand to partner with NappiCycle. We can reveal that our first nappy recycling trial in England is set for July 2022. Watch this space for the big official announcement.

 All this in just two years and there are more exciting times ahead. Thank you again for support.



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