Shawn Johnson & Andrew East
Former gymnast and Olympic medallist Shawn Johnson East and former American Football star, Andrew East, are now full-time creators. Their real and unfiltered approach to marriage and bringing up their three kids has gained them a devoted online following, and we love that they bring authenticity, laughter, and vulnerability no matter the topic! Huge fans of our wipes and diapers, they are excited to share how Pura is making life easier for them and their lively brood.
Rumer Willis
We’re over the moon to have Mommy, renowned actress and activist Rumer Willis as our Global Creative Partner. Rumer’s dedication to motherhood and clean and conscious living make her the perfect fit for Pura. She is particularly passionate about toxin-free baby care and talking about our EWG verification. Through her fab content and media interviews Rumer is proud to be educating parents about what really goes into their baby care.
Gemma Styles
An environmental activist, author and podcaster Gemma is unafraid to speak out about the causes she cares about - climate change, sustainability, feminism and mental health. In 2024, Gemma became a mummy for the first time when she welcomed her baby girl into the world. Her honesty and integrity make her the ideal person to invite frank discussion about Pura NappiCycle’s bold mission – we’re super glad to have her onboard.