It all began in Cheshire in 2020...
We wanted to give our babies the best possible start in life. When we couldn’t find nappies and wipes that we could trust to protect their delicate skin – with less impact on the planet – we created our own.
Pura was born to give all parents clean, safe and toxin-free baby products that are also made more sustainably. No compromise.
Growing up fast...
Born at our kitchen table, Pura has now grown up into global brand, educating parents on both sides of the Atlantic on how to make positive choices for babies and the planet.
We’re so proud to be changing the world – one bottom at a time!
Guy, Abi, Ezra and Enzo
Pura founders
"This is not our world. It’s our children’s. Yet we’re damaging it with the very essentials we’re using to look after them."
— Guy, Abi, Ezra & Enzo
