How Pura is Giving Back to Our NHS Heroes

One positive impact of the Covid 19 pandemic has been the national outpouring of gratitude and recognition for the NHS.

Since we conceived our baby care brand, it has been Pura’s aim to support the NHS and its staff who work tirelessly to bring babies safely into the world - and provide invaluable care for all patients.

Pura founder Guy Fennell had first-hand experience of this wonderful service throughout his wife Abi’s pregnancy, and during the recent birth of his son Ezra.

“Ezra was born early and the NHS – the midwives, doctors, nurses and all staff who supported us at the Countess of Chester - were truly incredible. We couldn’t have received better care,” he commented.

First rate

In recognition of their amazing work and dedication, we are offering all NHS staff the chance to use Pura’s eco-awesome products at a special rate. 

NHS staff can buy the Pura range, via the NHS Staff Benefits website, with a 10% discount for every single purchase. They can also try Pura products for free with our trial box. 

Throughout the year, lucky NHS staff will also have the chance to win huge bundles of Pura’s products through competitions run exclusively for the NHS Staff Benefits website.

A perfect fit

As well as a page for families, the NHS Staff Benefits website has a whole section dedicated to brands who take their eco credentials seriously. Pura’s baby care collection – plastic-free wipes, protective hand sanitiser and our sustainable nappies, which will soon join the range – will make doing something for the planet that little bit easier for busy NHS workers.  

“We are delighted to support the NHS and show our gratitude by giving staff discounted access to the Pura range, which will enable them to care for their babies and the planet at the same time,” said Guy.

Got to hand it to them

In addition to our partnerships with NHS staff benefits, we’re also providing a helping hand by donating a million free bottles of our protective Pura hand sanitiser to the NHS.