How Pura is supporting the Ocean Sheroes world record attempt

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ocean Sheroes

Talk about making waves! When we heard that four plucky women were attempting to break a world record by rowing 2,700 miles in under 50 days - and raising money to reduce ocean plastic - we knew we had to get on board.

Bella, Lily, Mary and Purusha, (pictured above R-L) who make up the all-female OceanSheroes rowing team, are taking part in the gruelling Great Pacific Rowing Race, from San Francisco to Hawaii, on 25 May.

It’s not dubbed one of the toughest endurance races on earth for nothing... only 60 people (22 teams) have ever completed the punishing row between mainland USA and Hawaii. And the fab four’s voyage will take place in the confines of a small rowing boat, entirely unassisted all the way to the finishing line.

The Sheroes hope to complete the race in 40 – 45 days, smashing the current female-four World Record of 50 days, 8 hours and 14 minutes, set in 2014,

If you were to walk 10,000 steps a day, it would take you around 500 days to cover this distance!

We need a sea change

ocean plastic

The Ocean Sheroes are appealing for help to raise £60K for the Seabin Project. Up to 12 million tonnes of plastic enters the world’s oceans each year, and it’s estimated that 100,000 marine mammals and turtles are killed by plastic pollution annually. 

The Seabin Project provides a practical solution to reduce this impact. Just like a waste bin, a Seabin is a floating rubbish catcher. It collects floating debris, macro and micro plastics and even micro fibres. The bins can also be equipped with oil-absorbent pads to remove polluting petroleum-based surface oils and detergent, which is found in most marinas around the world.

Not just a drop in the ocean

flushable wipes

When four people are stuck in a small rowing boat for up to 50 days, they need to run a tight ship! Keeping clean can be quite a challenge, so the Ocean Sheroes crew plan to use wet wipes to wash, and in place of loo roll.

Plastic wet wipes are one of the main culprits behind ocean pollution. The teams' used wipes will need to be thrown overboard - that's where we come in! Pura will donate 4,000 of our 100% plastic-free, biodegradable, flushable wipes for the race.

These wipes are certified by Water UK as Fine to Flush so have passed stringent tests to ensure they dissolve in sewers and won’t pollute oceans. We’ve been carrying out tests to prove that the same will happen in the sea and are delighted to report that it will!

And our wipes are not only kind to the ocean. Getting a sore or infected backside along the way would hamper the Sheroes chances of victory, but our wipes are Allergy UK and British Skin Foundation approved, containing 99% water and soothing aloe vera to keep bottoms happy.

Help for Sheroes

Inspired? If you’d like to donate, please visit the crew’s fundraising page here.

Keep your eyes on the Pura blog for our interviews with the Ocean Sheroes team members in the weeks leading up to the big departure day.











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