It’s National Hygiene Week – and we’re celebrating by launching hand sanitiser!

Providing handy hygiene on tap (when there isn’t one in reach), Pura has created its very own hand cleansing gel, designed to keep your family safe when you’re on the go.

While washing your hands properly is the best way to stay safe, it’s not always possible when you’re out and about. A dollop of our lemongrass-scented gel will kill germs fast, wherever you are. No soap, no water, no singing “Happy Birthday” twice! Small enough to fit into pockets, it comes in a 100% recycled bottle, keeping your family, and the planet, clean and green.

Helping hands during Hygiene Week

We’ve timed the launch of Pura’s Hand Cleansing Gel to coincide with National Hygiene Week, an initiative organised by our wonderful partners The Hygiene Bank.

While the Covid 19 pandemic has meant a greater focus on hygiene for many people, the ability to stay clean is a luxury for those living in poverty.

The Hygiene Bank was launched after its founder Lizzy Hall watched “I Daniel Blake”, a Ken Loach film that includes a thought-provoking scene where the main character Katie, a single mother of two, is caught shoplifting period pads, razors and a bottle of deodorant.

Sadly, such scenes are a reality for many of the 14 million people living in poverty in the UK. In real life, this may mean parents scraping out the contents of dirty nappies and reusing them because they cannot afford to buy more. Or children having to go to school in dirty uniforms because washing detergent has to be rationed.

Say #BOGOF to hygiene poverty

In a bid to do our bit towards wiping out hygiene poverty, Pura has already donated our plastic-free baby wipes to this worthy charity - we believe that nappy changing essentials (and other hygiene items) should never, ever, be a luxury.

We’re also proud that each member of the Pura team will spend a day volunteering in one of The Hygiene Bank centres in 2021. It’s something we can’t wait to do!

During National Hygiene Week (14-20 September) we’re backing the Hygiene Bank’s campaign to say #BOGOF to hygiene poverty, by donating bottles of our new hand sanitiser to the charity.

There are plenty of ways that you can get involved and help spread the word that hygiene poverty is unjust. 

Click here to find out how. If you’re donating to the Hygiene Bank use the hashtags #UKPoverty, and #SpreadKindness in your posts, and start a conversation about why you’re saying BOGOF to poverty.