My, how we’ve grown! One month old and Pura has been officially recognised as a force for good!

Pura’s aim has always been to put babies – and their planet – first. Now we’re joining a community of likeminded companies who are aligning to put purpose before profit.

We’re only a month old, but we have already received the coveted Pending B Corp Certification, a big accomplishment for a start-up still in its infancy.

This status means that we’ve officially been recognised by B Corp as a company that is truly committed to prioritising the environment, and society, in the way we do business. Needless to say, we’re absolutely thrilled!

B a better business!

Companies certified as B Corps are forward thinking businesses that prioritise balancing making money with helping build a better world. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Just like Pura does.

It matters to you!

72% of people in the UK believe that businesses should have a legal responsibility to the planet and people, alongside simply caring about profits, according to a recent study from B Lab UK, and ReGenerate. And 76% believe that businesses should have substantial responsibility towards caring for the environment. We couldn’t agree more!

How we did it

Phew – the certification process is certainly rigorous! To achieve the accreditation, B Corps have to be independently assessed to ensure they meet the highest standards of social and environmental performance, transparency, and accountability. We were proud to shout about our work supporting the NHS, the NSPCC, the Hygiene Bank, NappiCycle and The Woodland Trust, as well as our truly green credentials!

We’re in good company…

We might be young, but we’re joining the big boys. Lily’s Kitchen, Innocent Smoothie, JoJo Maman Bebe and Ben and Jerry’s are just some of the businesses that have achieved B Corp certification. In fact, there are now more than 2,500 B Corporations across more than 50 countries globally, ranging from start-ups like us, to huge corporations.  

So Pura will be joining a community of thought leaders, driving of a global movement of people using businesses as a positive force. #proud!

Next steps…

As a start-up, we'll have 12 months pending status until we can join the big boys' and achieve full certification. Watch us grow!