We're turning "Blue Monday" green - find out how

Today is Blue Monday. The third Monday of January is considered to be the most depressing day of the year in the UK (and that’s even when we’re not in the midst of a global pandemic)!

Although Blue Monday has no scientific basis, times are pretty tough right now and some charities such as the Samaritans are encouraging people to make Blue Monday into #BrewMonday - a day to catch up, virtually, with friends and ward off the blues.

Here at Pura, we’ve decided to turn Blue Monday green - with a blog celebrating our fabulous, cheerful children’s book, Lily and the Wipe Monster.

We're suggesting that you get cosy with your kids and spend time together reading this wonderful story. 

 What’s it about?

Lily is a smart, caring girl who always wants to do the right thing. When she learns that her family has been flushing plastic wipes down the loo for years, she embarks on a mission to make things right - with help from a very large and very stinky new friend!

Featuring a monster made of plastic wipes, the book is funny and light-hearted, with bright and interesting illustrations that appeal to children and babies.

Why a wipe monster?

The book, which also features a useful facts page, educates both children and adults on the problem of flushing any wipes that (unlike Pura’s flushable wipes) aren’t certified Fine to Flush by Water UK. It explains that in real life, wipe monsters are fatbergs, and that 93% of fatbergs are made up of plastic wipes.

Why do children love it?

Grace Hilton, from West Yorkshire, has been using Pura Wipes since our launch in June 2020 and is now one of Pura’s brand ambassadors. She has two children, Florie (3) and Finn (2). Her daughter Florie is a huge Lily fan!

“Florie’s really into reading and she loves monsters,” explains Grace.

“We always read before bed. She has a selection of books to pick from and she selects Lily and The Wipe Monster about 80% of the time.

“She always asks lots of questions about the images on pages such as ‘what’s that stuck around the turtle’s neck’, and ‘why is the fish stuck in a plastic bottle? I love how it’s making her aware of how bad single use plastic can be for our oceans and environment.

“She really enjoys it and it definitely gets the point across to little ones in a simple and fun way.”

Where can I get the book?

Lily and the Wipe Monster is only available to first time Pura wipe or nappy subscribers. If you’d like to subscribe click here.

If you don’t have the book but would like to celebrate “green Monday” with us, snuggle up with you littles ones, click below to hear our wonderful celebrity ambassador Ashley Banjo’s reading of the book to celebrate Pura’s launch on Father’s Day 2020.