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Clean Ingredients
Pura carefully selects the ingredients we use in our products to ensure they meet the highest standards of health, safety and environment. You will never find toxins like Chlorine, Perfume, Parabens, Phthalates, Alcohol, forever chemicals or other chemicals of concern in our products.
Sustainably Made
Created with the planet in mind, our baby wipes are made in the UK, from sustainably sourced, plant-based fibres. In our flushable wipes, we use a special blend of short and long plant-based fibres, helping them break apart easily when flushed. They have passed rigorous independent testing by the Water Research Centre (WRc), meeting the Water Industry Standard (WIS 4-02-06) defined by Water UK.
Superior Performance
Our soft and gentle flushable wipes are ideal for older babies, toddlers and potty training. Made to clean yet care for bottoms, they contain no nasty toxins, 99% water and Aloe Vera to soothe skin. British Skin Foundation and Allergy UK certified for little ones who are prone to allergies or sensitivity.
How do our subscriptions work?

It’s simple. You decide which Pura products you want, how many and how often and we’ll deliver them direct to your door.

There’s a no hassle, free cancellation process and if you decide you’d like to take a break, we can hold your subscription for as long as you want and restart it whenever you are ready.

You can cancel or suspend the subscription up to 3 days before your scheduled delivery date. We will send an email reminder so you are never caught out.

About Pura

You’ll never, ever find any skin irritating or toxic nasties in Pura products. Pinky promise. We prioritise your baby's skin safety and comfort above all else, so our entire range is totally chlorine free with 0% toxins, perfume or parabens.

Made with more plant-based ingredients and less plastic, our wipes and nappies are luxuriously soft and Allergy approved - safe and gentle for babies with sensitive or eczema-prone skin.

Pura was born so choosing the cleanest nappies and wipes for your baby best doesn’t have to be stressy or messy.