Now evensofteron my botty!

Voted the UK's best disposable eco-nappy!

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Even softer and in paper packaging, Pura’s NEW and improved nappies put baby and planet first!

Nappy Pants

Nappy Pants

High performance, low environmental impact nappy pants

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Baby Nappies

Baby Nappies

High performance, low environmental impact nappies.

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We've put a lot of thought into what goes into our nappies and into what they're wrapped in!
Pura nappies' packaging is designed to:

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Protect your nappies from the elements

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Ensure your nappies stay in top condition

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Provide all the info you need for greener nappy changes

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Protect your nappies during transit

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Be as eco-friendly as possible

Three reasons why paper packaging is eco-awesome!

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Sustainably sourced. Our paper packaging comes from sustainably managed forests.

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Easy to recycle. Just pop your empty packs in your paper recycling bin so they can be collected and recycled. It’s easy peasy!

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Your pack will be recycled into new paper materials instead of discarded as waste.

Good things come in paper packages!

To make the most of your paper packaged nappies, follow
these tips:

tick Nappies can be humidity sensitive. Keep your packs in a dry area.

tick Dispose of your nappies in a bin, never flush them! See whether we’re recycling nappies in your area. Find out more here.

tick Don’t forget to put your paper packaging in your recycle bin so it can be given a second life!

Even softer on botties!

Our new nappies are softer and comfier than ever!

They are enhanced with organic cotton and only plant-based materials touch your baby’s skin.

Our dermatologically-tested,
Allergy UK certified nappies are also totally chlorine free (TCF) and made without fragrance, lotion, parabens, natural rubber latex and phthalates.

Keeping your baby dry for up to 12 hours, they provide the ultimate in bottom comfort!

 

Pura is one of the most accredited baby care brands on the market #Proud

  • Certified B Corporation

Reviews

Made for parents, by parents

Pura didn’t start in a boardroom. It was born in our home in Cheshire. We understand that parenting isn’t always easy. But we believe that choosing the best nappies or wipes for your baby’s skin and the planet doesn't need to be stressy, messy or expensive!

-Guy, Abi, Ezra and Enzo