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Product information
At last, a wipe that can clean up their mess without making one for the planet. Pura wipes are made from biodegradable plant fibres and so are 100% plastic-free and 100% biodegradable. The packaging is completely recyclable too.
And guess what? They’re as bottom-friendly as they are planet-friendly. With 99% water and organic aloe vera, our wipes are approved by midwives and paediatricians and are clinically proven to be suitable for the most sensitive of skin. Switching to Pura is the one change you’ll actually look forward to making.
- Suitable for newborns, sensitive and eczema prone skin
- Midwife, paediatrician and dermatologically approved
- 99% water and organic aloe vera
- No fragrance, alcohol or parabens. Totally chlorine free
- 100% plastic free
- Made from biodegradable plant fibres
- Multi-accredited by British Skin Foundation, Allergy UK, Vegan, Soil Association and many more
Order our large packs of 70 wipes to get the best value for your money. Perfect for those little activists who make the largest messes.
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How do subscriptions work?
It’s simple. You decide which Pura products you want, how many and how often, (every 2, 4, 6 or 8 weeks) and we’ll deliver them direct to your door.
There’s a no hassle, free cancellation process and if you decide you’d like to take a break, we can hold your subscription for as long as you want and restart it whenever you are ready.
You can cancel or suspend the subscription up to 3 days before your scheduled delivery date. We will send an email reminder so you are never caught out.
Remember, there are no costly membership fees and you will only ever be charged for the items we deliver.
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Delivery & returns
We have a free next day delivery service for UK orders placed before 6pm Monday to Friday, or by 2pm on a Saturday and Sunday. Certain postcode restrictions apply.
All free Trial Packs are shipped on a 3-5 business day, 99p delivery service.
Delivery is next day for 1st order. Your next order is repeated on the pre-selected day every two weeks, four, six or eight. Free next day delivery.
We have a generous 40 day money back guarantee for unopened products. We only ask that the customer pays the cost to return the goods. Read more
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Ingredients
No Chlorine, No Perfume, No Alcohol, 99% Water, Aqua, Aloe barbadensis (Aloe vera) leaf juice, Glycerin, Levulinic acid, Sodium levulinate, Sodium benzoate, Disodium cocoamphodiacetate, Potassium sorbate, Sodium chloride
Pura is one of the most accredited baby care brands on the market #Proud
Good for their skin
• With 99% water and organic aloe vera
• No perfume, no alcohol, no chlorine
• Kind to sensitive and eczema prone skin
• Gentle and safe for newborns
• British Skin Foundation and Allergy UK approved
• Dermatologically approved
• Paediatrician and midwife approved
Good for their planet
- 100% plastic-free, 100% biodegradable and
100% compostable. - Made from biodegradable plant fibres.
- Not tested on animals.
Vegan and Soil Association approved. - Recyclable packaging
- Made in the UK
Plastic Wipe Ban!
Our wipes have been proudly plastic-free since 2020 when Pura launched to educate parents about plastic in wipes and offer an eco-awesome alternative! Now the government is finally banning the sale of plastic wipes in the UK and we’re immensely proud of the work we’ve done to helped drive big change. But we’re not resting on our laurels. Find out how we’re trying to convince the government of the benefits of nappy recycling here
We’re wiping out plastic wipes.
They clog up our sewers as Fatbergs, harm marine life and don’t biodegrade for over 100 years. Call us crazy but we don’t believe baby wipes should outlive babies. So we’re working to change the law and get them banned.
Our promise to you
We’ll put you, your family and the environment first, and we’ll always make our eco products affordable, without ever compromising on quality. We promise.
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