Pura is the most accredited babycare brand on the market #Proud
Reviews
Dishing the dirt
Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…
Born to take on the big guys!
Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!

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