Hooray – we launch in the USA today!

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Today marks a massive milestone in the Pura journey as we launch in the US with Walmart one of the world’s largest retailers.  

Less than 3 years since Pura was born in the UK, our products are now available in Walmart.com and in select Walmart stores across the US.  

 Changing the world – one bottom at a time 

Since our launch in 2020, we have been helping UK parents care for their babies and their planet at the same time with affordable, low environmental impact but high-performance, skin safe baby care.  

 Now we’re delighted to provide the same solution to busy parents in the US too!  

 “We are thrilled to collaborate with Walmart at launch, a company that shares our commitment to providing high quality products at affordable prices,” said Guy Fennell, co-founder and CEO of Pura.  

“As we make our way into the US market, we look forward to disrupting the baby care space with greener wipes and nappies that won’t break the bank and are kinder to our planet. Whether on a physical or a virtual shelf, we can’t wait to build strong relationships with shoppers across the country.”  

Baby care that is Pura 

We’re launching in the US with our allergy-safe, low environmental impact nappies (sizes 1-7) and 100% plastic-free, plant-based wipes. Our full range, including flushable wipes and pull up pants will follow as soon as possible.  

US parents will be the first to experience Pura nappies – diapers in the US – in recyclable paper packing. Though only available in the US at present, we hope to bring this eco-awesome packaging to the UK soon.  

From today, watch out for social posts, featuring our popular spokes babies, that speak to both US and UK parents.  


A big thanks to our loyal UK customers for supporting us this past 3 years and a huge welcome to the Pura family to US parents!  


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