We've taken everything parents already love about our award-winning nappies and wipes and made them even better, with clever product innovations, a fresh new look, and the same commitment to gentle, high-performing baby products that you know and trust.
Meet the new Pura nappies
Let's start with the one every parent has experienced... the dreaded blowout.
Our nappies now feature a brand-new Blowout Blocker™ – an advanced pocket at the back of the nappy designed to help catch those pesky poonamis before they cause outfit changes. Less washing. More time!
We've also introduced a super-stretchy waistband that moves with your baby for a snug, comfortable fit while helping to prevent leaks throughout the day (and night).
Our softest yet: the new & improved baby wipes
Our plant-based, plastic-free baby wipes are now twice a soft and feature an innovative three-layer cloth that's designed to release just the right amount of lotion with every wipe.
That means:
- Better cleaning up of messes big and small
- Less unnecessary moisture and waste
- Gentle care for delicate skin
- The same soothing 99% water and organic aloe vera lotion
The result? A wipe that works smarter while staying kind to sensitive skin.
Of course, we've kept everything else you already love about Pura:
- Award-winning performance
- Cloud soft™ comfort
- Toxin-free* materials
- Accredited by Allergy UK
- Designed for sensitive and allergy-prone skin
A fresh new look
You'll probably notice something different before you even open the pack.
Our new packaging has been redesigned to help you find the information you need, faster.
For the first time, you'll spot cute babies on pack, alongside playful doodles that reflect Pura's personality. We've also made our messaging clearer, so it's easier to understand exactly what makes our products different.
Look out for helpful icons highlighting features such as Totally Chlorine Free, and information about Pura NappiCycle and our mission to help recycle nappies and reduce waste.
Try them for less
The sun may be hot, but our sale is even hotter...
For a limited time, you can try our new products at up to 30% off in our summer sale.
You can enjoy up to 30% off nappies and wipes as well as our nappy pants when you make a one-time purchase or place your first subscription order.
Ready to stock up? Use the code SUMMER30 at checkout.
*Made without toxins and chemicals of concern as defined by EWG Verified standards.
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