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Clean Ingredients
Gentle on even the most sensitive or allergy-prone skin. Our dermatologically tested, Allergy UK and Oekotex Standard 100 certified nappies are totally chlorine-free (TCF) and made without toxins like fragrance, lotion, parabens, natural rubber latex or phthalates.
Sustainably Made
We like to keep our footprint smaller. Our nappies are packed in paper, that can be recycled at home and made with more plant-based materials in a carbon-neutral, green-electricity powered facility. Pura NappiCycle also recycles 60 million nappies a year – giving them a second life.
Superior Performance
Our nappies feature a super-absorbent core with plant-based materials and stay-dry channels that lock liquid away - keeping bottoms drier for longer. A breathable, plant-based layer with tiny micropores allows air to circulate, helping to ward off nappy rash and irritation and keeping your little one leak-free for up to 12 hours.
Size Guide
How do our subscriptions work?

It’s simple. You decide which Pura products you want, how many and how often and we’ll deliver them direct to your door.

There’s a no hassle, free cancellation process and if you decide you’d like to take a break, we can hold your subscription for as long as you want and restart it whenever you are ready.

You can cancel or suspend the subscription up to 3 days before your scheduled delivery date. We will send an email reminder so you are never caught out.

About Pura

You’ll never, ever find any skin irritating or toxic nasties in Pura products. Pinky promise. We prioritise your baby's skin safety and comfort above all else, so our entire range is totally chlorine free with 0% toxins, perfume or parabens.

Made with more plant-based ingredients and less plastic, our wipes and nappies are luxuriously soft and Allergy approved - safe and gentle for babies with sensitive or eczema-prone skin.

Pura was born so choosing the cleanest nappies and wipes for your baby best doesn’t have to be stressy or messy.