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Why Pura?
You’ll never, ever find any skin irritating or toxic nasties in Pura products. Pinky promise. We prioritise your baby's skin safety and comfort above all else, so our entire range is totally chlorine free with 0% toxins, perfume or parabens.
Made with more plant-based ingredients and less plastic, our wipes and nappies are luxuriously soft and Allergy approved - safe and gentle for babies with sensitive or eczema-prone skin.
Pura was born so choosing the cleanest nappies and wipes for your baby doesn’t have to be stressy or messy.