Save, and help save the planet, in our 2021 green Black Friday sale

90% of UK wipes contain plastic. That’s why we're making it even easier to be green this Black Friday! 

From 19 November right through to 3 December we’re offering 25% off our plastic-free wipe range in our two-week mega sale.

What’s the big deal?

A few years ago, some brands decided to shun Black Friday - claiming that encouraging people to buy things they don’t really need is bad news for the environment.

They have a point. But stocking up on Pura’s eco-friendly wipes means you can really go green for less this winter – caring for the planet as you care for your little ones.

How do I get the Black Friday discount?

It’s easy as 1-2-3. Simply browse our eco-awesome wipe range and fill your booties with plastic-free baby wipes. Then enter the code PURA25 at checkout to unlock great green deals.

Which wipes are for me? 

Pura’s 100% plastic-free, biodegradable wipes can clean up their mess without making one for the planet. Pura wipes are made from biodegradable plant fibres and so are 100% plastic-free and 100% biodegradable. The packaging is completely recyclable too. 

And guess what? They’re as bottom-friendly as they are planet-friendly. With 99% water and organic aloe vera, our wipes are approved by midwives and paediatricians and are clinically proven to be suitable for the most sensitive of skins.

If flushing’s your thing, look no further! Pura's flushable wipes are officially accredited by Water UK as Fine to Flush. It’s the only standard you can trust, and we’ve passed all the tests to prove it.

That’s not all! They’re as kind to babies’ bottoms as they are to the environment. Soft, gentle and completely free of any chemicals, our wipes are approved by midwives and paediatricians and are clinically proven to be suitable for the most sensitive of skins. 

Keeping saving! 

Don’t forget, once the sale ends, you can keep saving on Pura products if you join the family and become a subscriber.

As well as 26% discount on all orders, you can buy from the comfort of your home and enjoy free, next-day delivery seven days a week. Eco made easy!