Why Made for Mums testers voted for Pura’s wipes, nappies and nappy pants!

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We are delighted to be awarded Gold, Silver and Bronze in the 2023 MadeForMums Awards!  

The awards involved 3,000 judging hours between MadeForMums independent parent testers, editorial judges and industry experts not to mention the mini-judges – babies and toddlers – who worked together to name the best in baby care for 2023.  

Read on to find out which Pura products they loved – and why. 


Why judges voted for it: “Despite being made with just 99% water and organic aloe vera, these wipes work as well as anything else out there. They’re clinically proven to be kind to sensitive bottoms (even eczema-prone skin), and as they’re compostable and entirely free of plastics they’re gentle to the planet too. We’re not the only ones singing their praises – The British Skin Foundation and Soil Association have also endorsed the brand. Crucially, there’s no compromise on performance and our testers found them to be strong and generously sized, with a lovely fragrance.” 

In the words of parent tester Elizabeth, who tested these with her 1-year-old daughter: “They clean effectively without the need for lots of rubbing. They’re thick enough to avoid ripping and haven’t made my daughter’s sensitive skin react at all. I love that these wipes are biodegradable and use planet-friendly ingredients. They’re still disposable but the packaging is recyclable, so that is a massive plus.” 


Judges found it best for: Good fit and a unisex style. 

In the words of parent tester Emily, who tested these with her 9 month old: “I can tell by the feel and the quality of the nappy that it's eco-friendly and it’s extremely well made as well. It is easy to know the front from the back of these nappies and the fit is a lot better than any other nappies we've tried. I love the design as well, it’s suitable for both girls and boys.” 


Judges for it best for: Sustainability  

In the words of parent tester Erika, who tested these with her 2-year-old daughter: “They looked super comfortable on her. The material is so soft, it definitely does feel like cotton! There’s plenty of stretch in the waistband so she has lots of room to move but they still fit snugly, so there’s no chance of gaping or leaks.” 

Thanks to all the testers who voted for us!  

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