Pura is now available in Asda - making eco even easier for parents!

Published on


pura in Asda


Now there are even more ways for busy parents to pick up Pura’s range of affordable eco-friendly wipes, nappies and nappy pants.

Previously available online only, Pura products will be sold in up to 445 Asda stores where parents can benefit from fantastic launch deals.

Mumsnet-rated, Pura’s award-winning 100% plastic-free plant-based wipes contain 99% water and organic aloe vera. The wipes are clinically proven to be suitable for newborns and babies with eczema-prone and sensitive skin.

Pura’s newly launched nappy pants and Mumsnet-rated, Allergy UK approved nappies also provide the perfect balance between a happy baby and a happy planet.

Nappy Pants

Both products boast a super-absorbent plant-fibre core that provides up to 12 hours protection from leaks, and are made with green electricity and no production waste to landfill. 

Asda’s commitment to giving customers sustainable choices that save them money, and protect our planet, means the supermarket chain was the perfect choice for us!

You can also buy Pura online from Asda too. 

Guy Fennell, Pura founder and CEO said: “We’re truly delighted to be launching our award-winning, eco range in Asda, one of the nation’s most loved and trusted retailers.  

“With Asda’s commitment to values such as sustainability, community and waste reduction, we felt Asda was the perfect fit.

“Our availability in Asda make the brand even more accessible and will inspire a lot more parents to make the small changes which will, collectively, have a big impact on the future of our planet.”

An Asda spokesperson added: “We were delighted to be the first supermarket to bring the Pura brand to shelves and help our customers choose a more sustainable lifestyle. We love the Pura brand and its products, and we know our customers will too, so we’re excited for Pura to hit our shelves very soon.”

From 9 April until the end of May (and into June for selected products) Pura wipes will be discounted to £2 per pack and nappies from £3, depending on the size.


Discover Pura
Make a change your baby would be proud of

Explore what makes our range of wipes, nappies and nappy pants so eco-awesome and find the perfect subscription to suit your lifestyle (and your baby’s bottom).