Why parents have voted Pura nappies Gold standard

The average baby gets through more than 4,000 nappies by the time they’re potty trained, so it’s important you make the right choice when choosing a nappy brand. 

We created our nappies to be eco-awesome and we're always delighted when parents tell us we've achieved our goal.

For the first time this year, we entered our size 1 nappes into the Best Eco-friendly Nappy Category in the coveted MadeForMums awards - and were delighted when they won Gold – first prize!

The nappies were tested by real parents as well as the MadeForMums editorial team.

MadeForMums explains how the process works: “Our nappy categories are some of the most highly contested of all the MadeForMums Awards. Our parent testers tried over 40 different types and sizes of nappy, from reusable designs for newborns to pull-up pants for toddlers, to find the ones that perform best in real life.

“Our editorial team also put them through their paces as a group by testing absorbency, softness and stretch, comparing each one against a checklist of features and requirements.”

The nappy performed well in tests and judges found they were soft, absorbent and well-made.

“Feels and smells great (before it has been on the baby!)” said one tester, while another said they were “simple to use, the tape came off and stuck the nappy down well”.

In the words of parent tester Vicki, who tested these with their 5 week old: “These nappies are brilliant – we had no leaks for wees or poos in the day time or at night. I feel that these nappies are comfortable, they absorb really well so bottoms don’t get sore. They feel expensive and made well.”

As well as our nappies, both varieties of Pura’s wipes have won awards from Loved By Parents and Project Baby. Now we’ll be entering our newly launched Nappy Pants in for similar awards – watch this space!