Introducingour NEW GlobalCreative Partner

We're thrilled to announce that actress and mother Rumer Willis has joined the Pura family as Global Creative Partner!

Holy Poops!We're recyclingnappies!

We’re on a mission to recycle 1 million nappies* in our Bristol trial.

Baby wipesforsensitive skin

Soft but strong, these plant based, plastic-free wipes are gentle on sensitive and eczema-prone skin and the planet. 

Try thisfor size…

We've launched Size 8 nappy pants!

Now evensofter onmy botty!

Certification
Baby Wipes

Baby Wipes

100% plastic-free and plant-based

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Certification
Flushable Toddler Wipes

Flushable Toddler Wipes

100% plastic-free and plant-based. Safe to flush

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Certification
Nappies

Nappies

Toxin-free, safe and sensitive

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  • British skin foundation
  • Suitable for eczema
  • Allergy uk
  • Made in britain
  • Vegan
  • Pefc

Reviews

Dishing the dirt

Most baby wipes are not as squeaky clean as they first appear. Pura asked parents what percentage of plastic was in their innocent-looking baby wipes. 48%? 60%? Haven’t got the foggiest? Most mums and dads were stunned to learn that 90% of wipes in the UK contain plastic. Good job Pura’s wiping the slate clean…

Learn More

Born to take on the big guys!

Pura didn’t start in a board room. It was born in a house in Cheshire. It was born to challenge big companies and make eco affordable for all. And wow, is it growing up fast!

Guy, Abi, Ezra & Enzo's Story