Have you heard our big news? The wonderful Rumer Wills – actress, entrepreneur and mummy – has become our new Global Creative Partner and champion of our clean and conscious babycare.

After switching to Pura’s skin-safe and sustainably made baby care products for her own baby Louetta, Rumer wanted to help spread the word to parents on both sides of the Atlantic. Here, we catch up with her to learn more.

Why did you want to work with Pura?
I love Pura’s approach to holistic and non-toxic, eco-friendly products for parents and babies. I wanted to make a switch because for me, the most important thing was finding nappies and wipes that not only were non-toxic and chemical free for Lou, but also sustainable and non-toxic for the environment. 

You have you recently switched to using Pura wipes and diapers. Why did you make the change?
I wanted to make a switch because for me, the most important thing was finding nappies and wipes that not only were non-toxic and chemical free for Lou, but also sustainable and nontoxic for the environment. 

Have you ever had any nappy disasters?

I have been very lucky in this regard and so far, knock on wood, we haven’t had any nappies disasters. But the reason I switched over to Pura was because I was using a very well-known, fancy nappy brand and kept having leakage issues at night

What else do you do to embrace a more natural lifestyle and live more sustainably as a family?

I think it’s very important to be conscious of the food that you’re putting in your body as well as your children’s bodies, As well as any skin care, lotions, or creams, etc.

The bar is high for modern parents, especially when you’re in the public eye. How important is it to you to embrace imperfection rather than be perceived as a flawless Mum?

I think there’s no such thing as being a flawless Mum. There is no way to parent perfectly no matter how much we prepare or try and the best that we can do is show up honestly and dedicate ourselves to educating ourselves and be gentle, loving, and kind with our children and ourselves. It’s progress, not perfection

What’s the best thing about being Mum and what has motherhood taught you so far?

Everything about being a mom is wonderful. It’s my favourite thing in the entire world. My daughter is the love of my life and motherhood has taught me so much about myself so much about being kind and gentle with myself and mothering myself better.

We love Halloween, but there’s no doubt that the spooky season can cause a monster amount of waste. The good news is you can have a spooktacular Halloween without having a ghastly impact on the planet! Read on for some killer tips.