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    • Eco Baby Wipes

      Flushable Eco Baby Wipes

      Flushable Toilet Tissue Wipes

    • Eco Baby Nappies

      Eco Baby Nappy Pants

    • Nappy Recycling
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    • Pura Wipes

      The most accredited and largest baby wipes on the market! Made with 99% water and organic aloe vera. Best of all they're totally, utterly, 100% honestly and truly, PLASTIC FREE!

      Eco Baby Wipes
      100% plastic-free. 100% biodegradable.

      Flushable Eco Baby Wipes
      100% plastic-free, 100% biodegradable. Accredited ‘Fine to flush’ by Water UK.

      Flushable Toilet Tissue Wipes
      100% plastic-free, 100% biodegradable. Accredited ‘Fine to flush’ by Water UK.

      • Wipes

    • Nappies & Pants

      We’ve created the most eco-friendly nappies and nappy pants possible, without compromising on performance or bottom comfort. The best possible balance between a HAPPY BABY and a HAPPY PLANET!

      Baby Nappies
      High performance, low environmental impact nappies.

      Baby Nappy Pants
      High performance, low environmental impact nappy pants for active babies..

      • Nappies & Pants
    • Gifting
    • Nappy Recycling
      • Mission
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    Pura Blog

    The latest updates, stories, ideas and guides from Pura
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    • Baby

    Yippee... we've launched Eco Nappy Pants!

    March 31, 2022

    Get our top tips for easy recycling

    March 16, 2022

    Why it's good to be a woman working for Pura!

    March 8, 2022

    How we’re helping Ukrainian families – and how you can provide support

    March 7, 2022

    Can all biodegradable wipes be flushed?

    March 1, 2022

    What can be done with recycled nappies?

    February 10, 2022

    Can I exercise safely in pregnancy? We chat to fitness influencer Roxy Winstanley

    February 3, 2022

    4 reasons to see Pura at the Baby & Toddler Show in Bristol this weekend

    January 27, 2022

    Forget low carb, go low carbon this New Year!

    January 4, 2022

    All you need to know about weaning - top tips from Ella’s Kitchen

    December 17, 2021

    How do I know if my baby wipes contain plastic?

    December 10, 2021

    Which type of Christmas tree is better for the planet - real or artificial?

    December 3, 2021
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